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‍ Using Integrations To Enable Data Actionability and Data Exploration That was one of the more rewarding experiences I would say that I had in the earlier days of DocuSign. They became fundamentally crucial for basically everyone on the marketing team. I started doing these webinars that teach people how to do more intricate stuff with email, or play around with landing pages in a way that maybe it wasn't so obvious, or even understand a lot of the data we were getting with attribution or from the product and how to report on all that data. For me it became really important to enable the team as much as possible. I was in a Marketing Ops team of one for a while at DocSend. How did you enable your team to use their MAP and report on data?

‍ Top Takeaways Enabling Use of MAP and Reporting on Data He joined the newly formed Marketing Ops team there and progressed in those roles over the last nine years. Like a lot of Marketing Ops people, he started out in general marketing before accidentally becoming proficient in HubSpot at one of his first jobs, a company called Mirantis. He is a Revenue Operations (Marketing + Sales Operations) professional, currently living in the SF Bay Area. Sam Lee is the Marketing & Sales Operations Manager at DocSend Dropbox.

He even ran the idea for the company by Houston prior to launching in 2013, who gave it his seal of approval, and the two companies have been partners for some time.Sam Lee, Marketing Operations Lead at DocSend, speaks about enabling his marketing team to use their MAP and report on data, using integrations to enable data actionability and data exploration, and the role of MOPs during the DocSend Dropbox acquisition. In fact, Heddleston worked for Dropbox as a summer in intern in 2010. Houston and DocSend co-founder and CEO Russ Heddleston have known each for other years, and have an established relationship. "Dropbox, DocSend and HelloSign will be able to offer a full suite of self-serve products to help our millions of customers manage the entire critical document workflows and give more control over all aspects of that," Houston explained. When combined with the electronic signature capability of HelloSign, which Dropbox acquired in 2019, the acquisition gives the company an end-to-end document-sharing workflow it had been missing. "We're announcing that we're acquiring DocSend to help us deliver an even broader set of tools for remote work, and DocSend helps customers securely manage and share their business-critical documents, backed by powerful engagement analytics," Dropbox CEO Drew Houston told me.

The company helps customers share and track documents by sending a secure link instead of an attachment. Dropbox announced today that it plans to acquire DocSend for $165 million.